Our Role as Climate Creators (and yours too?)

What if Earth Day wasn’t a single day in April, but something integrated into everything we do?

Every year around this time, inboxes fill with the same messages: a veggie challenge, swap your coffee cups for reusables, buy local produce, eat locally. And while these things matter (a lot), they tend to frame climate action as an annual checklist.

Well, Earth Day is here again pretty soon, and this time we’re collaborating with EARTHDAY.ORG to shift that conversation.

Instead of quick challenges that fade as fast, let’s ask something deeper: How can your daily work become your climate superpower?👇

Alignment beats perfection

With more than a year full of interviews, workshops, online debates and campaigns, I’ve seen a pattern emerge:

The most impactful climate actions don’t come from perfection, guilt or checking boxes. They come from alignment.

Alignment means your skills, your purpose and your joy line up clearly with what the planet needs. It’s seeing climate action, not as an extra burden, but as a core part of what you’re already doing.

Think of it as the intersection of these three circles *(For the ones who have been here since the start of the blogs know where this is going)*

Dr. Ayana Elizabeth Johnson popularized this powerful framework in her TED talk “How To Find Joy In Climate Action.” It’s beautifully simple, yet incredibly clear. Because when you find your personal overlap, climate work stops being overwhelming.

It’s how I started with finding my role in the movement. I was good at creating videos, loved sharing the nerdy stuff about content creation and the world needed (still needs) more climate creators. Tadaa: Creators For Climate.

Now it feels actionable, meaningful and even joyful (even when I write about shitty things happening all over the world). I’m aligned with purpose.

Now in practice?

This is where I’d give you a quick guide on how to—oh wait… no, we're not doing these checklists anymore, right?

To be honest, alignment looks completely different for different people. There’s no single “right way” to act on climate. What’s important is owning the place where you already have influence.

Let’s look at a few examples to show what’s possible when alignment guides your action as a creator, scientist or someone working with brands:

Food Creator
🥗 🥙

Maybe you’re someone who makes cooking videos or shares recipes online. You’re already an expert at creating content about delicious meals.

But what if your alignment was showing viewers how simple changes in ingredient sourcing can reduce food emissions?

Imagine that every reel or every TikTok video you make starts with seasonal produce (maybe even locally grown). You could collaborate with local farms, and subtly remind viewers that eating local is a step in the right direction.

The change you make: Instead of a yearly challenge, you start to integrate sustainability into your content, creating small ripple effects every time someone tries your recipe at home.

Conservation Biologist
🐘 🐋

If you’re a researcher who spends days in the field, collecting data, publishing papers, you have access to skills and stories many can only dream of. You can explain complex ecological relationships with actual footage and translate all this into understandable stories.

Your alignment could look like weaving these impacts into every presentation and every social media post you make. The data you collect on shifting migration patterns could be the story someone needs to hear to connect abstract climate concepts to their local reality.

The change you make: You start filming or capturing the daily work in the field. Kind of like a vlog. These images and shots can help you create explainer videos or day in the life reels. You could even collaborate with other creators!

Social Media Manager
🧑‍💻 🤳

If your strength already lies in making posts and engaging followers, your alignment might look like a periodic ‘green’ campaign (don’t make it greenwashing though). Short, actionable prompts that integrate with your client’s niche. The key here is to set sustainability as the default choice.

You can go even further, and slowly shift your client base to only work with clients who pledge to become more sustainable themselves. Your alignment becomes creating green content for green companies who want a green future. And let me tell you, that market is growing!

The change you make: You insert these bitesized climate topics into your existing collaborations. You help shift the dialogue consistently, instead of only one day in the year.

Let's turn it into Action

My friends know me as the practical guy, so let’s get you started already! Let’s keep it simple:

Step 1: Sketch your own ClimatVenn
No need to explain this... Just sit down and grab a notebook. Think deep and honestly about these questions. Don’t rush it.

Step 2: Commit to one aligned action
Choose one actionable step you’ll take this month. It can be small, like adding a small climate topic to your content calendar, or larger, like reshaping your strategy.

Step 3: Show behind-the-scenes:
Let your audience see what aligning your work looks like. Share your thoughts openly. Your audience will appreciate the transparency. That’s how this newsletter started!

Step 4: Take the pledge
If you feel up for it, you can formally commit to your aligned action at EARTHDAY.ORG. See it as accountability. More about that below 👇

A call to organize

Earth Day began 55 years ago as a global moment to spark action, awareness and accountability. This year, EARTHDAY.ORG is pushing that tradition further with Earth Action Day.

To amplify this message, we’re proudly collaborating with EARTHDAY.ORG to show just how powerful alignment and personal action can be. They’ve made it incredibly easy to join.

You can find all the in-person Earth Day events next week close to you, through their online tool: